Welcome to Damzel

Psychology -powered clarity for your ideas.

Not your typical damzel

Not your typical damzel

WhAT WE OFFER

We help startups and companies refine their ideas using psychology and research, ensuring that others truly understand, remember, and engage with them.

Many great ideas fail to land not because they lack quality, but because people don’t fully grasp them, struggle to explain them, or need more evidence to trust them. That’s where we come in.

Whether it’s for a pitch, a presentation, or shaping a product narrative, we help your ideas land with clarity and impact.

What you get

  • A clear, psychologically optimized narrative

  • Research that strengthens your arguments

  • Recommendations for your pitch, story, and communication

  • Concrete phrasing and insights you can use immediately

Maybe you’ve thought:

  • “The idea is good… so why don’t people understand it?”

  • “I know what I mean, but I can’t explain it clearly.”

  • “Our pitch feels flat, something is missing.”

  • “We need more credibility and research behind this.”

If any of that sounds familiar, we can help.

1️⃣ You reach out

Tell us a little about your idea, product, or pitch. Nothing formal, just enough for us to understand what you want to strengthen.

2️⃣ We get in touch

We’ll schedule a meeting to clarify your idea, your goals, and what kind of psychological depth you’re looking for.

3️⃣ We design the report

Based on your needs, we decide on the right level of research and analysis.
We then create a first draft with key insights and recommendations.

4️⃣ You give feedback

You’ll receive a preview of the report to share your thoughts or additional input.
This step ensures the final version truly reflects your product and message.

5️⃣ We create a sharp pitch/story/report from a psychological perspective

You receive your tailored, research-backed report, ready to use in your pitch, presentation, or internal strategy.

⏳ Timeline

The timeframe depends on the project’s depth and your schedule.
Some reports take a week; others evolve over several weeks depending on feedback and research scope.

Meet the Team

We’re a psychology-driven duo with roots in clinical psychology, and a deep expertise in behavioral science. Our focus is understanding how people perceive, process, and respond to ideas.

We value collaboration, creativity, and a good sense of humor, because we believe the best ideas grow in teams that enjoy the process as much as the outcome.


  • Founder

    Elise began her career as a professional athlete. A top striker that has played first team football with teams such as AIK and travelled from India to the USA winning many accolades and awards in the process. Since leaving the field she has been a working neuro-scientist at the prestigious Stockholms University and Karolinska Institute on various research projects within Neuro Psychology. She has obtained her BSC in Psychology and will soon be a fully licensed Psychologist on completion of her master studies at Stockholm University.

  • Alva is a licensed psychologist with a degree from Karlstad University. She brings experience from clinical practice, where she has worked closely with individuals to understand behavior, decision-making, and motivation. Today, she works as a digital psychologist and is especially interested in how psychological mechanisms unfold in digital environments, shaping how people think, feel, and engage.